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Digital Marketing track

Turn creativity into
a career in digital marketing.

Locations: Bay Area, Chicago, Los Angeles, New York

Apply today
Apply today 
Digital Marketing Track

Secure an entry level job in
digital marketing

Our digital marketing training courses are tailored for beginners and offer instruction on core marketing topics, from SEO and paid search to social and paid media. 

Meet Byron and some of our digital marketing alumni and fellows to learn why digital marketing can be such a lucrative career.

If you have questions, please contact our team at recruiting@coopcareers.org.

Apply today

What is digital marketing?

Digital Marketing, also known as online marketing, utilizes websites, apps, mobile devices, social media, search engines, and other digital platforms to promote and sell products and services.

We see digital ads on our screens and in the news every day. The whole ad industry is worth roughly $1.2–1.3 trillion this year, and digital channels make up somewhere around two-thirds to 70% of that — call it $800 billion to $1 trillion*.

On page 21 of this recent report from the World Economic Forum, digital marketing and strategy specialists are in the top 30 for fastest growing jobs.

*These figures provided by WARC Media (the World Advertising Research Center), the ad industry's main independent forecasting and measurement body.

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Launch your career in digital marketing

COOP Careers Fellowship teaches you the fundamentals needed to prepare you for a career in the digital economy, including paid search, paid social, media planning and buying, strategy, and account management. Fellows complete industry-recognized certifications that COOP has identified that aligns with the fellow’s professional interests.

Artificial intelligence is rapidly changing the landscape for marketing roles, and COOP includes relevant AI skills and tools to ensure fellows are prepared.

Download curriculum PDF

COOP prepares you for entry-level digital marketing jobs:

  • Assistant Media Planner

  • Digital Marketing Account Coordinator

  • Paid Search (SEM) Associate/Coordinator

  • Paid Social Associate/Coordinator

  • SEO Coordinator

  • Programmatic Associate/Coordinator

  • B2B/B2C Marketing Associate

  • Freelance Digital Marketer

Personalities suited for
this track:

  • Creative

  • Adaptive

  • Problem solver

  • Curious

  • Strong communicator

Where our alumni work today
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Finishing the fellowship is just the beginning. From there, fellows join an alumni network of peers and partners who are invested in their success. COOP staff share job referrals and host workshops with employer partners, from resume reviews to mock interviews, so alumni have support at every stage of their career.

Alumni also have access to private groups where they can connect with peers for referrals, receive event invitations, and get advice from people who started where they did.

COOP alumni have gone on to launch careers at companies like Barclays, Salesforce, and TikTok, and the list keeps growing.

Preparing for an
AI-forward labor market

Artificial intelligence is transforming how professionals work across industries, but it has also shaped the way professionals identify, research and land jobs. Throughout the fellowship, fellows will learn how to use generative AI and AI-enabled tools to responsibly deploy AI for professional tasks such as analyzing information, summarizing insights, and preparing reports, as well as how to use AI to support their job search.

  • Applying generative AI to support analysis, idea generation, and problem solving

  • Drafting and refining professional communication such as reports and presentations

  • Identifying responsible and ethical methods to using AI tools in the workplace

  • Special topics in AI and emerging technology in the digital marketing industry

  • Using AI tools to research industries, companies, and career paths

  • Exploring AI safety, ethics, and decision-making

Digital marketing alumni

Career journey

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Justin Gad

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Pre-COOP

B.B.A., Marketing/Marketing Management, Digital, 2023

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COOP

Digital Marketing,
2023

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First job

Optimization and Innovation Analyst, 2024-2025

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Second job

Programmatic Solutions Analyst, 2025-Present

COOP’s Digital Marketing curriculum covers a wide range of topics, from foundational concepts to practical tools and strategies.

It includes both theoretical knowledge in SEO, SEM, media planning, paid social as well as hands-on experience through a business simulation capstone project.

Digital marketing fellows working in small groups choose a mock client brief and work to provide a set of deliverables, including reports and strategy summaries, mock ads, and a final presentation, that serve as a tangible work-like experience they can leverage during their career search and highlight during job interviews.

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Digital Marketing

Core program components (200 hours)

Head

Strong foundation of hard skills for a career in tech.

/100hrs

  • Digital marketing fundamentals

  • Spreadsheets and AI-assisted formulas

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Google Ads foundations

  • Google Analytics 4

  • Paid social

  • Media planning

  • Google AI Professional certificate

  • Leveraging AI in the workplace

Heart

Develop your strengths, personal story, and professional network.

/50hrs

  • Communication

  • Conflict resolution

  • Time management

  • Onboarding to a new job

  • Authentic professionalism

  • Work-life balance

  • Handling rejection

  • Confidence and facing fears

  • Benefits and challenges of AI

  • Critical thinking in generative AI use

Hustle

Hit the job market with a plan, a portfolio, and positive peer pressure.

/50hrs

  • Personal pitch

  • Resume

  • LinkedIn

  • Cover letters

  • Email etiquette

  • Interview practice

  • Optimizing applications

  • Collective networking

  • Leveraging AI in your job search

Apply today 
Digital marketing alumni

Digital marketing
alumni testimonial

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If not for COOP opening the door to enter professional spaces, I would not have had the opportunity to create relationships with industry leaders who eventually connected me to my current role.

Jennifer Rojas

Cohort 540 | Spring 2025 | Digital Marketing | Sales Development Representative - iHeartMedia

Apply today